This map provides a tongue-in-cheek satirical commentary on the mindless consumerism of modern America by portraying America itself as one giant mall, complete with store directory. Suggesting that Americans simply are interested in spending all their free time (and perhaps not so free cash) shopping at giant malls, for things they mostly likely don't need/ won't really use, a fact often portrayed in American television shows. You could in-fact compare this map to George A. Romero's classic horror movie Dawn of the Dead, both of which take a tongue-in-cheek look at the mindlessness of consumerism, which sadly plagues Britain too, not perhaps nearly as much, albeit this map doesn't feature any flesh-eating zombies (such a shame), it still is a spiritual relation in the fact they both attack the ever spreading plague of mindless consumerism - see the hordes of zombies queuing for the latest Apple product even if it isn't much different to the one they bought a few months before.