http://www.youtube.com/watch?v=9tFPkhT9QUA http://www.youtube.com/watch?v=7fPcE6XSiSo The first video here is a Macys black Friday commercial with Justin Bieber. It is interesting how although Justin Beiber’s fan base is mainly young girls yet here in this commercial we see Men, Women and children fainting at his infamous ‘wink, nod ,smile’, this appears to be an attempt to appeal to all audiences. The commercial also sees an African American man faint at the sight of Bieber, in perhaps an effort to include the minority groups in this advert. Almost at the end of the commercial it is mentioned that if you buy the product $2 from the sale will be donated to charity. The fact that this is briefly mentioned at the end suggests that is not the reason people are going to buy the product; it almost appears to be an afterthought. In fact like the charity the perfume itself is barely mentioned suggesting that people will purchase whatever Justin Beiber puts his name to. The second video is Justin Bieber’s official commercial for his fragrance ‘Girlfriend’ Although Canadian Bieber is portrayed as the all American boy on a road trip with a girlfriend. There is no girl seen in the video as any Beliebers out there are made to feel he is their boyfriend! It gives the impression that by buying this product you could be hanging with Justin Bieber going on road trips across America. Again like the first video the product itself doesn’t really have centre stage it’s the celebrity selling it, almost like they all have ‘Bieber fever’ or something!